
Banking products form the core of financial services and play a crucial role in customer satisfaction, revenue growth, and market competitiveness. This course provides a structured understanding of the full range of banking offerings—from traditional deposits and loans to digital payment solutions and trade finance instruments.
Designed for banking professionals, customer service teams, and individuals entering the financial sector, the program covers product features, customer needs analysis, pricing considerations, and cross-selling strategies. Participants also learn how to apply regulatory requirements and compliance standards in product delivery.
Enroll now to gain the knowledge and confidence needed to effectively advise customers and support banking operations.
Gain a comprehensive understanding of key banking products, including deposits, loans, trade finance, treasury, and digital banking solutions. Develop the ability to recommend suitable products, enhance customer engagement, and ensure regulatory compliance.
Overview of banking products and services
Role of products in bank growth and customer satisfaction
Types of banking customers and their needs
Savings accounts, current accounts, and fixed deposits
Features, benefits, and pricing of deposit products
Account opening requirements and documentation
Letters of credit (LC), bank guarantees (BG), and documentary collections
Treasury products: foreign exchange, derivatives, and investment products
Role in corporate and international banking
Mobile banking, internet banking, and digital wallets
Payment instruments: cards, UPI, and electronic fund transfers
Innovations and trends in digital banking
Identifying customer needs and product suitability
Techniques for cross-selling and upselling
Enhancing customer engagement and loyalty
Central bank regulations and reporting obligations
Anti-Money Laundering (AML) and KYC for products
Ensuring compliance in product delivery
Product comparison and selection exercises
Real-life scenarios of customer interactions and product recommendations
Problem-solving exercises on product structuring
Face to Face & Online
Business Bay
Hayford Integrated Training Institute is one of the prestigious training institutes in the region and has a global presence. Hayford serves the professional and student community in the region and globally through its best-in-class training and development programmes.
Hayford led by an eminent team of experts with a cumulative experience of 300+ years of professional experience in varied industries and professional domains now offers a conducive environment for the students to develop their knowledge,
learn from the masters and practice what they have learned.
We offer three modes of training:
Online: Live interactive sessions with instructors.
Offline: Client-based or one-to-one sessions at our institute.
Pre-recorded: On-demand training videos for flexible learning.
Payments can be made via:
Bank transfer,
Online payment through a provided link (service fees may apply),
Installment plans are also available.
Yes, all training programs include soft copy study materials.
Hayford’s certificates are provided free of charge. However, for KHDA and other professional certifications, additional fees may apply.
Depending on the course, there may be a post-assessment evaluation to complete the program.
We provide mock tests and past paper revisions to help students prepare for the final exam.